A big success for the new project on childrens-wear properties.
In collaboration with Bologna Licensing Trade Fair, the leading trade fair for licensing players, Pitti Bimbo launched NiceLicensing, a new space dedicated to presenting 22 interesting brands in the clothing sector, mainly linked to the world of cartoons and entertainment for kids.
Some of the names of the leading brands which joined the project are:
_Turner Broadcasting System Italia with Ben10 and We Bare Bears;
_CPLG Italy with Doraemon, Pink Panther, Space invaders, Sesame Street and LoL Surprise;
_Viacom International Media Networks with Shimmer and Shine;
_Sanrio GmbH with Mr. Men, Little Miss and HelloKitty;
_Premium Licensing & Promotions (on behalf of King Features) with Betty Boop and Popeye;
_Global Brands Group with Smurfs, Simpsons and Keith Haring;
_Atlantyca Entertainment with Geronimo Stilton and Pennuti Skizzati;
_Pokémon Company Ltd with Pokémon;
_Victoria Licensing & Marketing with Barbie and Hot Wheels;
_Smiley Company with Rubik and Smiley;
_IMG with National Geographic and National Football League.