Our photographic reportage from the Toy Trade Fair in Nuremberg.
For the second year in a row, BM exhibited with its own booth at the Spielwarenmesse, the world’s leading toy trade fair. Below there is a rich photo reportage on the latest news emerged during the most important event in the world for the toy industry. Licenses are present but they are less invasive than previous years. Above all, there was no license that “invaded” the booths and products on display. Therefore we have noticed a greater balance among properties and certainly also toy market is changing its shape through licensing.