BM has produced a rich reportage on the UK trade fair dedicated to interiors and home décor.
To get an idea of what’s going on in Britain, you need to go to Birmingham and visit the Spring Fair (which replies in September as the Autumn Fair). Unlike other similar trade shows in other European countries, licensing is very present at the Spring Fair and not only among kids products, but also for ceramics and home décor objects in general.
British brands obviously are the most present, such as Gruffalo, In the Night Gardens and Peppa Pig. There are many ideas for foreign companies who want to enter into the UK market with their products. Below there is a selection of photos of what is hot in UK from a licensing perspective and according to BM!