Pitti Immagine Uomo 94: our reportage

Pragmatism and creative energy, launches and world premieres, and an even more intense program of events: all top international buyers gathered in Florence at Pitti Uomo 94.

The final attendance figures for this 94th edition (Florence, Fortezza da Basso, 12-15 June 2018) recorded 19,100 buyers in total: the great dynamism of the foreign attendance was confirmed, maintaining the same high levels seen a year ago (around 8,400 international buyers), with positive performances from reference markets like Germany (still leading the ranking of foreign buyers), United States (+23%), United Kingdom (+6%), Netherlands (+13%), France (+7%) and Canada (+12%), with consistent growth also from younger markets like Hong Kong(which nearly doubled the number of buyers) and India (+30%); whilst there was a slight drop in the numbers from Japan, Spain, China and Switzerland.
There was also a slight yet predictable fall compared to the corresponding summer edition in Italian attendance (around -2.5%), reflecting the ongoing difficult period being experienced by the domestic market.
Overall once again the total visitors widely exceeded the 30,000 mark at this Pitti Uomo.

Following a series of shots of the latest novelties seen at Pitti Uomo 94.

Tags from the story