THE REPORTAGE OF THE SEPTEMBER EDITION OF MICAM

Also in the Fashion Square: Giorgio Armani, Jimmy Choo, Sergio Rossi, Ermenegildo Zegna.

We’ve visited the eighty-fourth edition of “the MICAM”, the international footwear fair due to be held at the Fiera Milano (Rho) from 17 to 20 September. This edition presents a number of novelties, in line with the ongoing process of renovation launched by Assocalzaturifici last February: first and foremost, the new synergy with the calendars of Milano Moda Donna when, for the first time, the last day of the MICAM will coincide with the opening of the Milanese fashion week.

Turning up in support of the Italian manufacturing industry are also some of the world’s leading fashion brands: in fact, alongside Fendi, Salvatore Ferragamo, Gucci, Prada and Tod’s, who have reconfirmed their presence at the upcoming edition, will be some important new names such as Giorgio Armani, Jimmy Choo, Sergio Rossi and Ermenegildo Zegna.

Below there’s a selection made by BM about some of the main new features of the exhibition.

 

Tags from the story